The agreement will allow CLC Texas to manage the nearly 200 manufacturers currently licensed to manufacture products with the famous Longhorn brand and other academic brands. Texas will also work with CLC to identify new retail opportunities, meet the needs of Longhorn fans, while implementing strategies to maximize the value of the Texas brand. “Our goal is to strengthen the Texan brand as one of the strongest of all sports, not just in college, while providing our fans and fans with unique brand experiences,” said Drew Martin, Senior Assistant Director of External Affairs. “Our licensed merchandise program is an extension of this goal, and this agreement with CLC will give us superior tools and resources to develop new branding opportunities.” Toronto–Acerus Pharmaceuticals Corporation (“Acerus” or “The Company”) (TSX:ASP); OTCQB:ASPCF) announced today that it has signed a patent licensing agreement (the “PLA”) with the University of Texas at Austin for technology related to nasal testosterone administration. The new patented water distribution technology was developed by Robert Josephs, an UT Austin professor in clinical and social psychology, and Craig Herman, Doctor of Pharmacy at MedCara Pharmaceuticals in Conrad, Iowa. As part of PLA, Acerus has licensed this technology exclusively worldwide in all applicable areas. Texas partially terminated its contract with Collegiate Licensing in 2016 to cut costs and transfer some of its licensing efforts to its own home. The new agreement makes the company the school`s exclusive licensee by allowing the name that authorizes Texas logos and trademarks on commercial products, from clothing to coffee cups to computer mouse controllers. “The University of Texas is proud to say, “What begins is changing the world” and we strive to bring that aspiration for innovation through everything we do in athletics, including our licensed merchandise program,” said Chris Del Conte, vice president and director of athletics.
“We look forward to working with CLC to take our licensing program to new heights.” CLC is the country`s leading Collegeegiate Trademark Licensing Agency. Collegiate Licensing Company (CLC) is part of Learfield IMG College, which unlocks the value of college sport for brands and fans via an omnichannel platform. The company`s extensive business, experience and media solutions create ultimate opportunities for fan engagement. Learfield IMG College Suite includes licensing and management of multimedia sponsorship; publishing, broadcasting, digital and social media; ticket sales and professional concession expertise; Incrage Campus-wide business development and sponsorship; and event engineering systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, he has been a sponsor of the prestigious Learfield IMG College Directors` Cup and supports sports divisions in all divisions. For more information on the application process, thinking about licensing, corporate responsibility and insurance requirements, click here.